Loyalty or reward schemes have become an essential marketing tool to retain customers and increase visits and sales. Conventional EPoS can be very useful in this respect, especially to maintain your customer database, linking their sales and calculate their ‘reward’.
Our cloud-based EPoS will of course do this as well but in addition RetailVista adds a completely new dimension: the ability to introduce ‘Personal Marketing’. This service allows you to communicate directly with each individual customer, based on shopping behaviour and recent purchases and can drastically reduce your ‘cost of reward’.