Webshop Integration

We can offer two excellent solutions for your customer marketing needs.

In-house – The first is already available in the core RetailVista solution provided you have customers who are recognised in the till such as loyalty customers. There is a powerful mailing export tool which can allow you to build mailing lists for e-marketing (or postal) campaigns. Simple to use, this function can filter out any number of customers based on visiting frequency, spends, customer groups and more. It can also easily show you who has not been in to the store over a period of time. Or who spent more than £100 in a time frame.

Garden Connect Personal Marketing – If marketing in-house is not something for you and your team, then Garden Connect can help. With the integration between RetailVista and Garden Connect, they are able to interrogate your EPoS database of loyalty customers in order to produce marketing and promotional material for all, or some, of your customers. Garden Connect can view visitation frequency, spends, interests (customers that have bought BBQ’s may be interested in an upcoming BBQ event you  may have on).  Additionally, this also offers a very powerful automatic email system based on specific purchases. For example if a customer orders an Apple tree, an email can be sent directly to the customer instantly with receipt, and also care instructions of how to plant your apple tree and look after it. A few weeks later, another email could be automated to simply say “We hope you are getting on well with your apple tree, would you mind leaving us a review”. Then, in 6 months (or when the trees are fruiting), another automated email can be sent out with a recipe for Apple Crumble, with links to relevant products you sell that could help a customer prepare the dish. We have many examples of this working for customers and everything is tracked and reportable for us all to see how successful the campaign was. One recent example brought in an extra £8000 of turnover across one weekend.

With Garden Connect being the industry leaders in online marketing for garden centres and nurseries, it makes sense that there are services that can be offered to ensure your businesses webshop is always near or at the top of Google searches. Offering services such as adword campaigns, Personal Marketing, Local Search Engine Optimisation and more, you can be assured your webshop will be found by customers

With our multiple options of Giftcards, your customers will always be able to find something to buy for someone special. We allow you to have your own in-house giftcard, and also integrate with the latest HTA giftcard scheme. The giftcards themselves have no value until they are sold to a customer which means you can use your HTA and/or in-store giftcards to create great displays knowing that if one of those cards wanders off you have not lost any more than the few pence the cards cost to be printed and sent to you. In-store giftcards can create a very positive cash flow with a large number of giftcards never being redeemed. Customer returns can also be processed onto a giftcard which prevents the need for refunding to cash or credit card and ensures any money refunded will stay in the business.

Hospitality

With garden centre Restaurants, Tearooms and Cafés booming in recent years, we have made sure we could deliver a great hospitality module to ensure you only need one EPoS solution to help you operate your whole business.

Our hospitality functionality will allow you to sell your food and drink through either pay-as-you-go canteen style, or through our table service option with the option of tables adding to their meal as they go and paying for it at the end. When till staff and servers input a customers food and drinks order, a special heat resistant printer in the kitchen can receive a print out with table number and any extra dietary notes required for the chef to prepare. Additionally, your drinks and dessert section can get another print out so they can prepare their side of a meal. With Kitchen and Bar printed receipts, never miss an order again, and avoid staff having to bump into each other as they pass hand written notes around the different departments. This solution is really flexible and will meet the demands of your hospitality business.